Plant Ecommerce: A Digital Marketplace for Buying and Selling Plants
Keywords:
Farmers, Nursery owners, Online portal, Purchase arrangement, Quality plantsAbstract
This research investigates the experience of farmers in accessing quality plants from nursery owners under purchase arrangement using an online portal. The main research question lies in the observation that plant sourcing presently has several weaknesses, for ex- ample there is limited visibility and choice. In order to counter this, a web application was created, affording the nursery owners portfolio services while giving the farmers a conduit through which to efficiently select from.
The new method used included interviews, surveys and prototype testing to help give the impression of both the farmers and the nursery owners. Responses were reviewed to improve on features so that the application serves the users in the best way possible. Some important findings are shown below: farmers care about a large number of plant choices and specific information about each type; nursery owners value a system that improves exposure and integrated purchase procedure.
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