R. LAKSHMI PRIYA; GAYATHIRI. K. S.; SAI DHARSHINI. J. A Study on Consumer Buying Behaviour to ‘Arun Icecreams’ in Coimbatore Region. Recent Trends in Data Mining and Business Forecasting (P-ISSN: 3139-3888), [S. l.], p. 7–15, 2024. Disponível em: https://www.matjournals.net/engineering/index.php/JTDMBF/article/view/930. Acesso em: 14 jun. 2026.