Deepti Bhatia, and Meghna Jain. “A Study on the Buying Behaviour of Consumers Related to FMCG Products”. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804) 7, no. 1 (April 10, 2026): 33–46. Accessed August 3, 2026. https://www.matjournals.net/engineering/index.php/JSSMR/article/view/3429.