Sathsarani, R., and Binura Shaminda. “Investigating the Factors Influencing the Adoption of E-Commerce Among Consumers in Emerging Economies”. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), vol. 7, no. 2, July 2026, pp. 1-15, doi:10.46610/JSSMR.2026.v07i02.001.