SATHSARANI, R.; BINURA SHAMINDA. Investigating the Factors Influencing the Adoption of E-commerce Among Consumers in Emerging Economies. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), [S. l.], v. 7, n. 2, p. 1–15, 2026. DOI: 10.46610/JSSMR.2026.v07i02.001. Disponível em: https://www.matjournals.net/engineering/index.php/JSSMR/article/view/3884. Acesso em: 2 aug. 2026.