MADHAVI JAYASEKARA; M. Y. GUNASEKARA; BUDDINEE RANASINGHE. The Moderating Role of Generational Diversity on the Relationship between Street Food Attributes and Customer Purchase Intention in Sri Lanka: A Concept Paper. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), [S. l.], v. 6, n. 2, p. 51–61, 2025. DOI: 10.46610/JSSMR.2025.v06i02.005. Disponível em: https://www.matjournals.net/engineering/index.php/JSSMR/article/view/2509. Acesso em: 3 aug. 2026.