M. Manida. “The Role of Technology Acceptance Model (TAM) in E-Commerce Adoption”. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172) 6, no. 1 (April 18, 2025): 15–25. Accessed August 4, 2026. https://www.matjournals.net/engineering/index.php/JIMCDM/article/view/1751.